Thursday, 21 February 2013
Tuesday, 12 February 2013
HR - The Big 6 and Integration
The big 6 are the 6 dominant hollywood film companies which also dominate global cinema.
A company which is owned by another company is called a subsidiary, for example Working Title is a subsidiary of NBCUniversal. A conglomerate is the word used for describing a company which owns other companies, for example NBCUniversal and 20th Century Fox.
A company which is owned by another company is called a subsidiary, for example Working Title is a subsidiary of NBCUniversal. A conglomerate is the word used for describing a company which owns other companies, for example NBCUniversal and 20th Century Fox.
Some people are referring to Lions Gate Entertainment as the seventh conglomerate, and therefore referring to the big 6 as the 'big 7' instead.
There are two types of intergration:
1. Vertical integration- this is when one conglomerate is able to control all 3 stages of the film business, the 3 stages are production, distribution and exhibition.
There are two types of intergration:
1. Vertical integration- this is when one conglomerate is able to control all 3 stages of the film business, the 3 stages are production, distribution and exhibition.
2. Horizontal integration- subsidiaries from the same industry which mutually benefit each other, within one conglomerate. For example Avatar is produced by 20th Century Fox, the marketing of the film benefited from the advertisement of The Sun newspaper as they both come from the same conglomerate [News Corporation]
Sunday, 10 February 2013
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